Ask how? =)
I’ll tell you one of the methods of focusing sales on one position that you want to promote. For example, you have 4 items in one category of dishes, one of which is not for sale. What to do ... Highlight this desired position with a juicy high-quality photograph, write the rest 3 in text. People who didn’t even plan looking at the photo will want to buy it. Ideally, of course, you will need to work with the prices of all 4 positions, for the focal benefit, but this has nothing to do with the design, so we won’t talk about that.
One important factor in the development of the menu is the real photos (not strangers). Do not save and hire a photographer. But usually experienced designers take care of them.